Leonardo Adrian Garcia is a director, writer, amateur cinematographer, recovering comedian, and incredibly self-conscious (and self-aware) bio writer.
He is currently Creative Director at ATTN:, where he leads creative strategy for brand partners, such as Google, Bacardi, and Lowe’s (to name a few), helping create sponsored, branded, and white-label content for every video platform under the sun.
Previously, he was Creative Director/Supervising Producer at IndieWire, overseeing the editorial and sponsored video endeavors of both the Film and TV teams, launching several new series including Deep Dive, Craft Considerations, and Sketch-to-Screen. While at IndieWire he also launched and co-hosted the podcast Millions of Screens, which featured interviews with stars such as Sterling K. Brown, Paul Rudd, and Elisabeth Moss.
Before that, he was Creative Director of Onion Inc., where he managed over 40 employees and juggled the editorial video slates of The Onion, ClickHole, and The A.V. Club. Under his tenure, video views at Onion Inc. grew from 7 million views/month to 182 million views/month.
He also served as Head of Development for The Onion’s long-form arm, Onion Studios, directing The Onion’s return to television (after a five-year hiatus), The Onion Presents The Iconic Images of Election 2016, and producing 30 episodes of The A.V. Club Hosted By John Teti on Fusion.
While at The Onion, he also wrote, shot, and directed branded content for a host of well-known brands including, but not limited to, Anheuser Busch, Fiat, Pizza Hut, MillerCoors, 3M, IMDb, Ben & Jerry's, Captain Morgan (a personal fave), Hormel, and Ford.
Other notable credits include writing As We Go Along, a short film that premiered at the Cannes Short Film Corner; shooting, editing, and producing Stupid Bitch Syndrome, which was a finalist in the Comedy Central Short Pilot Competition Finalist; and directing The Laces, a sketch comedy show that was a finalist for Best of The Fest at the NYTVF.
In the past he has shot and edited for The Second City Network, Yahoo! Screen, and Upworthy.
He enjoys wheat beers and tuna and rice.
Born and raised in Miami, he now lives in Echo Park with his amazing wife and insufferably cute dog. His inane (and infrequent) thoughts can be found @leoadriangarcia.